Coastal color system
Digital values are authoritative. CMYK values are starting points and should be proofed for the final substrate.
Deep Navy
HEX #102A43 · RGB 16 42 67
CMYK 76 37 0 74
CMYK 76 37 0 74
Pacific Blue
HEX #1A8CE6 · RGB 26 140 230
CMYK 89 39 0 10
CMYK 89 39 0 10
Sunshine Gold
HEX #E5A000 · RGB 229 160 0
CMYK 0 30 100 10
CMYK 0 30 100 10
Warm White
HEX #F7F5EF · RGB 247 245 239
CMYK 0 1 3 3
CMYK 0 1 3 3
Charcoal
HEX #20262D · RGB 32 38 45
CMYK 29 16 0 82
CMYK 29 16 0 82
Five-lockup logo family
One master brand, two clear designations, and formats for large, compact, and horizontal placements.
DirtyStack / DS is Deep Navy on light, Warm White on dark.
Poker uses Pacific Blue. Tour uses Sunshine Gold.
On light backgrounds
On dark backgrounds
Clear space: keep at least one chip-height of empty space around every lockup; nothing enters it.
Minimum size: use a primary lockup at 120 px / 1.25 in wide or larger; below that switch to DSP / DST. The wordmark stays legible down to 72 px / 0.75 in.
Minimum size: use a primary lockup at 120 px / 1.25 in wide or larger; below that switch to DSP / DST. The wordmark stays legible down to 72 px / 0.75 in.
In action
The wordmark and shorthand marks carry digital surfaces; embroidery, patches, and prints carry merchandise.
Deep Navy carries the master brand. Pacific Blue identifies the Poker product experience; Sunshine Gold signals the Tour.
Florida poker, connected
Find the game.
Build your stack.
Explore rooms
Build your stack.
DSP
DST
